Let me guess.  You’re looking at this page and dreading the fact that you’ll have to write this script.  It’s probably something you’re not excited about, but is very important to the success of your video cover letter.  Now don’t start complaining to us that you’ve never written a script before.  Well, to be honest, a script is nothing more than a few paragraphs

Highlight your positives and your selling points first.  Talk first about your education and include what type of position you’re looking for.  Don’t forget to add some key words about your work ethic and personality.  Next, talk about your current position and what you do.  This is a great part to include some of your favorite professional experiences and professional successes.  End by leaving your audience with easy ways to contact you.

Use one of our example scripts below, or write your own using our script outline suggestions.

Manager Example Script

Hello. My name is Joyce Anderson and welcome to my video cover letter.

I would like to take this opportunity to tell you a little about myself. I earned a bachelor’s of arts in marketing from North Carolina University. Two of these years I spent at the University of Iowa as a part of the Study Across America program, where I was introduced to a new and diverse culture and gained valuable relationship building skills. I am personally very passionate, very attentive and extremely motivated in work and in my personal life. My experience is in marketing, sales, promotions, writing, event planning, and customer analysis.

Currently, I am the Marketing Associate for North Carolina Arts Council. I am responsible for all marketing efforts, including creative marketing approaches, data analysis, scheduling, event planning, and media relations. I also engage in a multitude of other essential roles. For example, assisting with vendor contracts, managing staff calendars, and writing press releases for local newspapers. My supervisors and co-workers always say that I am the most multi-talented person in the office. I excel at creative design work, analyzing data, and building relationships with all of our constituencies.

I bring commitment, great enthusiasm, creativity, and a positive outlook to everything I do in and outside of work.

You can find more information and my example work by visiting my website at joyceandersonresume.com. Thank you for watching and I look forward to meeting with you in the near future.

Director / Executive Example Script

Hello. My name is Joyce Anderson and welcome to my video cover letter.

I would like to take this opportunity to tell you a little about myself. I earned a bachelor’s of arts in marketing from North Carolina University. Two of these years I spent at the University of Iowa as a part of the Study Across America program, where I was introduced to a new and diverse culture and gained valuable relationship building skills. I am personally very passionate, very attentive and extremely motivated in work and in my personal life. My experience is in marketing, sales, promotions, writing, event planning, and customer analysis.

Currently, I am the Marketing Associate for North Carolina Arts Council. I am responsible for all marketing efforts, including creative marketing approaches, data analysis, scheduling, event planning, and media relations. I also engage in a multitude of other essential roles. For example, assisting with vendor contracts, managing staff calendars, and writing press releases for local newspapers. My supervisors and co-workers always say that I am the most multi-talented person in the office. I excel at creative design work, analyzing data, and building relationships with all of our constituencies.

A favorite professional experience of mine was planning and executing the 27th Annual Barbeque Festival event for the City Council of Lexington, North Carolina. As part of the marketing and event committee, I collaborated with team members to brainstorm event activities and food vendors, managed contract agreements, designed and edited promotional materials, organized logistics, and ensured the event activities ran according to the schedule. I loved the energy and detail that went into the successful completion of this great event. It was very rewarding to see all of our hard work and planning turn into a successful accomplishment. I also enjoyed meeting all of the city officials and seeing that they were there to support the event and the city.

I bring commitment, great enthusiasm, creativity, and a positive outlook to everything I do in and outside of work.

You can find more information and my example work by visiting my website at joyceandersonresume.com. Thank you for watching and I look forward to meeting with you in the near future.

Custom Example Script

Hello. My name is Mike Nettis and I’ll be your guide to navigating the exciting and certainly never boring world of energy.

While attending West Virginia University, I never thought about coal or natural gas, wind or solar energy. All of my energy was concentrated on being a stand-out student in my major – Broadcast Journalism.

I spent the next 10 years at my local radio station, WANB in Waynesburg, PA, honing my social and communications skills, learning how to interact with community members, working closely with government officials and in general - preparing myself for a career in the energy industry.

My career took off quickly after that and I eventually made my way into the position of News Bureau Chief in Pittsburgh, Pa. Little did I know that the local, regional and political contacts I made would serve me well when I found myself working for a Fortune 500 energy company.

So began my energy career – that I had inadvertently been preparing myself for. As the company’s Public Relations Coordinator, I was responsible for an internal/external newsletter that was sent out to more than 28,000 readers. In addition, I managed a Philanthropic budget of more than six-million-dollars and was responsible for all those “grip and grin” photos you see in the newspapers, where a company representative shakes hands ans presents a check to a worthy organization. After only a year and a half, I was promoted to Public Relations Supervisor and my responsibilities tripled! Not only did I retain my same duties, I was now working hand in hand with the company’s video department on a new project involving a company-wide television network. I wrote scripts, did on camera work and voice-overs.

My people skills were really put to the test during this time, when I spent many afternoons and evenings at public meetings, dealing with what we called “angry villagers” who were facing mining or drilling on their property. I discovered that often, a kind word and a willing ear soothed the angry property owner and I learned that a company is only as good as the people it sends out into the community.

Can I be that person for you? SHALE YES! I know the energy industry, from coal mining to natural gas drilling to solar – to wind – I’ve been underground and spent time a drilling sites.

I’m looking forward to taking our relationship to the next level and meeting you in person. Thank you for taking the time to watch my video cover letter.

Script Outlines
Script outline: Manager
  1. Introduce yourself and welcome your viewers to your video cover letter.
  2. Tell them about yourself. Talk about your degree and where you went to school. Talk about any special educational opportunities you had. Finally tell the viewer about your personality and work experience.
  3. Talk about your current job and responsibilities. Explain what other job roles you fill and talk about what your supervisors or co-workers would say about you. Lastly, explain what you excel at. Explain what you can bring to a new company.
  4. State where they can find more information (ie:website). Lastly, thank the viewer for watching your video cover letter and end with an action statement.
Script outline: Director / Executive
  1. Introduce yourself and welcome your viewers to your video cover letter.
  2. Tell them about yourself. Talk about your degree and where you went to school. Talk about any special educational opportunities you had. Finally tell the viewer about your personality and work experience.
  3. Talk about your current job and responsibilities. Explain what other job roles you fill and talk about what your supervisors or co-workers would say about you. Lastly, explain what you excel at.
  4. Talk about a favorite professional experience. Go into detail to explain why it was your favorite, what you learned, and how you grew professionally because of it.
  5. Explain what you can bring to a new company or position.
  6. State where they can find more information (ie:website). Lastly, thank the viewer for watching your video cover letter and end with an action statement.